Ballard Realty Company, Inc. — Full-Service Real Estate Since 1948, Montgomery AL
Serving the Southeast since 1948

Three generations
of building the
River Region

Ballard Realty Company, Inc. is a full-service real estate company that has developed communities, managed properties and guided investors across the Southeast for more than seventy-five years — matching concepts with the needs of the community since the post-war boom.

B
Ballard Realty
Full-Service Real Estate
1948
Founded · Montgomery, AL

Our heritage

Founded on professionalism
and integrity

Real estate attorney Eugene Ballard founded the company in 1948, in response to the post-World War II housing boom. His commitment to professionalism and integrity continues to define the company to this day — the founding principles have simply been handed down rather than replaced.

His son, Bowen Ballard, joined after graduating from the University of Alabama and serving in the U.S. Air Force. A retired Air Force Major General and past president of the Montgomery Chamber of Commerce, he has led the company as CEO since 1987 and remains a recognized figure in the business, civic and military communities.

Across three quarters of a century the through-line has held: we match concepts with the needs of the community, and we listen as intently to the first-time homebuyer as we do to our largest commercial client.

"We respond to community needs and an ever-changing economy — grounded in the same principles we started with."

— The Ballard tradition
1948

Founded

Eugene Ballard establishes the company amid the post-war housing boom.

1987

Second Generation

Bowen Ballard becomes CEO, carrying his father's founding principles forward.

50+

Years of Community Building

Developing multi-use communities matched to the region's needs.

Now

Full-Service, Southeast-Wide

Development, management, leasing and investment under one roof.

What we do

A full-service real estate house

Four disciplines under one roof, so a concept can move from raw market research to a managed, income-producing asset without ever leaving the firm.

01

Development

Multi-use communities matched to the market — from retail centers to large multifamily properties. We provide the design and plan expertise that turns a concept into a reality on the ground.

02

Property Management

Full management for landlords and property owners, delivered to the standard of an Accredited Management Organization — the designation held by only a select few firms in the field.

03

Commercial Leasing

Listings and representation for retail space, office space, multifamily and commercial buildings — an extended arm of your company across the Southeast market.

04

Investment & Syndication

Acquisition and syndication of income-producing properties, with opportunities through limited partnerships and direct investments structured for capital appreciation.

Development

Communities that
outlast the ribbon

Ballard has been developing multi-use communities for more than fifty years, providing the design and plan expertise that makes a concept real. We were one of the first to develop a Planned Use Development in Montgomery — and we build to be lived in for generations, not merely opened.

Our development arm runs a centralized process end to end: market research, property acquisition, financing options, the construction phase, project management through lease-up, and permanent financing to conclude. Continuing feasibility studies and creative analysis let us respond quickly to community needs and a changing economy.

Woodmere

Among the first Planned Use Developments (PUD) in Montgomery

Alabama TechnaCenter

Helped make the 400-acre business center a reality

The Development Process
Centralized · concept to completion
1
Market research & financial feasibility
2
Property acquisition
3
Financing options & ownership structures
4
Construction phase
5
Project management through lease-up
6
Permanent financing

Property management

Your assets, managed like ours

AMO

Accredited Management Organization

Designated by the Institute of Real Estate Management

Ballard is one of the few property management firms to earn the AMO designation — a mark requiring years of experience, financial stability, professional skills, accreditation, integrity and strict adherence to the Realtor Code of Ethics.

Residential & Commercial

Management for landlords and owners across property types — from single holdings to large multifamily and commercial portfolios.

Strategic Asset Management

Strategic planning and asset management that protects and grows the value of what you own, backed by ongoing market research.

Financial Administration

Rigorous financial stewardship — the reporting, accounting and discipline that the AMO standard and our owners expect.

Tenant Relations

Leasing, retention and day-to-day responsiveness that keeps quality tenants in place and properties fully performing.

Facility & Maintenance

Facility development and upkeep coordinated to preserve asset condition and minimize the costs of neglect over time.

Lease Administration

The leasing lifecycle managed in full — space planning, negotiation and renewals handled by an experienced in-house team.

Client feedback

A reputation built to last

4.9
based on client feedback
"

We handed Ballard a mixed commercial portfolio that two previous managers had let drift. Within a year the reporting was immaculate, the vacancies were filling, and I finally understood the numbers. The AMO designation isn't a decoration — you feel the difference in the discipline.

W
W. Prescott
Commercial property owner
"

As a first-time buyer I expected to be an afterthought next to their big commercial clients. The opposite happened — the same team, the same patience, every question answered. That old line about listening to the first-time buyer as closely as the largest client turned out to be true.

D
Danielle R.
Homebuyer, Montgomery
"

We partnered with Ballard on a multifamily development from raw land through lease-up. Having research, acquisition, financing and construction management in one house meant nothing fell between vendors. Seventy-five years of doing this shows in how few surprises there were.

M
M. Caldwell
Investment partner

FAQ

Common questions

  • For us it means four disciplines under one roof: developing communities, managing properties, leasing commercial and residential space, and structuring investments. Because those functions live in the same firm, a project can move from market research to acquisition to construction to a managed, income-producing asset without ever being handed off to an outside party — which is where continuity and value tend to leak.
  • Accredited Management Organization is a designation from the Institute of Real Estate Management, under the National Association of Realtors. Only a select group of property management firms earn it, because it requires years of experience, demonstrated financial stability, professional skills, accreditation, integrity and strict adherence to the Realtor Code of Ethics. For an owner, it's independent assurance that your assets are being managed to a recognized professional standard.
  • Both. A founding principle of the firm is that we listen as intently to the first-time homebuyer as we do to our largest commercial client. Each client has different needs, and we recognize that — the scale of the engagement changes, the attention doesn't.
  • We are headquartered in Montgomery, Alabama — in the heart of the River Region — and serve the broader Southeast. Our development and management work has long been rooted in and around Montgomery, where the firm helped shape communities such as Woodmere and contributed to the 400-acre Alabama TechnaCenter.
  • It's a centralized, end-to-end philosophy: market research and financial feasibility first, then property acquisition, financing options and ownership structures, the construction phase, project management through lease-up, and permanent financing to conclude. Keeping the whole sequence in-house is what lets us respond quickly and match each project to genuine community needs.
  • Call or email us, or visit our offices at 5950 Carmichael Place, Suite 200, in Montgomery. Tell us whether you're an owner seeking management, an investor exploring opportunities, a business needing space, or a partner with a development in mind — and we'll direct you to the right part of the firm.

Get in touch

Let's build something lasting

Whether you own property, seek to invest, need space, or have a development in mind — reach out. Three generations of experience are ready to go to work.

Address
5950 Carmichael Pl, Ste 200
Montgomery, AL 36117

© 2025 Ballard Realty Company, Inc. All rights reserved.

Est. 1948 · Montgomery, AL

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